Why become a Business Underwriter for the Presence Radio Network
Why Underwrite?
What is underwriting?
Underwriting is a means to financially support the ministry of The Presence Radio Network on a short or long term basis.
What do I receive as a result of my support of The Presence?
All underwriters receive announcements on the radio as a result of their support. The number of announcements is dependent on the level of contribution, the program(s) that you wish to underwrite and the length of the agreement.
This sounds a lot like advertising, is it?
No and yes. Underwriting announcements are not advertising but, they achieve similar, if not better, results for those who wish to use them to market a product or service. The Presence announcements are designed to provide listeners with valuable information about your business or organization. We give listeners information that they can use and act upon.
What’s the main difference between supporting The Presence as a non-profit vs. a for-profit organization?
The wording of the announcements you receive as a result of your support. The FCC regulates what non-commercial radio stations can say about commercial businesses in their announcements. Over the years, we have become experts on how to write non-profit radio announcements that meet your marketing and ministry goals as well as ours. Tax exempt, 501 (c) (3), non-profit organizations (churches, most ministries, etc.) have a different opportunity as it relates to supporting non-commercial radio. Non-profit announcements sound very much like what you might hear on a commercial radio station.
Will my announcements on The Presence work?
Yes, radio listeners today (especially The Presence listeners) are smart, well informed people who, in most cases, don’t have the inclination to sit through the same old sales pitches heard on other radio stations. They listen to The Presence because we’re different and we provide the opportunity to deepen their understanding of their Catholic faith. We offer underwriters the opportunity to speak directly to one of the most loyal and dedicated groups of radio listeners, those who tune in to The Presence 106.7 FM. Additionally, as a primarily listener supported radio ministry, patrons often seek out opportunities to support the organizations and businesses that support The Presence as another means of supporting the station they love.
